Mass communicatio (Term, Type and function)

Name: Baraiya Bhavna P.

Roll No: 3

Sem: 4

Paper: Mass Media

Topic: Mass Communication(Term, Type and Function)

Submitted To : Department of English

                       M.K. Bhavanagar University

v   Mass communication

(Term, Type and Function)

                     “Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time.”

                     

                     It is usually understood to relate tonewspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers.

Ø According to Denis Macquail,

                                      

                                    “Communication is a process which increases communality – but also requires elements of communality for it to occur at all”.

                       A common language for instance does bring people together but language alone does not suffice for  communication to take place. There are other factors too at play such as a shared culture and a common interest which bring about a sense of communality and more significantly , a sense of community.

                       The Sanskrit term, ‘Sadharanikaran’ comes closest to the term of ‘common’ or ‘commonness’ usually associated with communication.

                       The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior,  attitude, opinion, or emotion of the person or people receiving the information.

 Mass communication is…

                                 "the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogenous audience." 

                     Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies or communication

v      Types of Communication

1)  Interpersonal communication

2)  Intrapersonal communication 

3)  Group Communication

4)  Mass communication

5)  Mass-line communication

Ø What is interpersonal communication? 

       Interpersonal communication is exchange of information between two or more people. It is also an area of study. Related skills are learned and can be improved. During interpersonal communication there is message sending and message receiving. This can be conducted using both direct and indirect methods. Successful interpersonal communication is when the message senders and the message receivers understand the message.

Ø What is intrapersonal communication ?

      Intrapersonal communication is language use or thought internal to the communicator. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop.

Although successful communication is generally defined as being between two or more individuals,

Ø What is group Communication?

       Group Communication is interpersonal communication within groups of between 3 and 20 individuals. Groups generally work in a context that is both relational and social. Quality communication such as helping behaviors and information-sharing causes groups to be superior to the average individual in terms of the quality of decisions and effectiveness of decisions made or actions taken. However, quality decision-making requires that members both identify with the group and have an attitude of commitment to participation in interaction.

Ø What is mass communication?

mass communication technically refers to the s.a large group of people – typically, this requires the use of some form of media such as newspapers, television, or the internet.

Ø What is Mass-line communication?

Mass-line communication was used by Chinese cultural revolution leader Mao-tse-tung to talk to the masse.

v Functions of Mass Media

                 There is five kind of function of mass media in which first three are very important.

1) To inform

2) To educate

3) To entertainment

4) Transmission of heritage and

5) Commercial